My work isn’t separate from who I am. It’s how I think, process, and make sense of the world around me. The images and campaigns I create are direct responses to the way I observe life and culture.
Being an international creative has shaped this deeply. Arriving in a new cultural context often left me slightly outside of the references and systems around me, but over time, that distance became a strength. It taught me to question what feels familiar, look more closely, and resist default answers.
Existing between cultures means my identity is constantly evolving, and my practice reflects that. I see it as an ongoing language shaped by where I am, what I encounter, and how I choose to respond.